Citations appear in lots of different places: business directories, social networks—anywhere someone might be looking for information about local businesses.

Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting “near me” searches on their mobile device.

H1s have always been a major ranking factor.

There have been plenty of trends in SEO that have come and gone, but h1s have never lost their significance.

In Moz’s most recent search ranking factors survey, the importance of tags (included in “Page Level Keyword & Content-Based Metrics”) is the third-most influential ranking factor group.

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

The Importance of Alt Text Content for Image SEO. … When you use an optimized alt attribute with a target keyword, it gives your page a relevance boost. The content of the alt text is a helpful signal for search engines to understand what your page is all about.

URLs are a minor ranking factor search engines use when determining a particular page or resource’s relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.

Most SEO experts believe that an ideal keyword density is around 1-2%. This means the target keyword appears about one to two times per 100 words. At this rate, the keyword appears enough times to show search engines what the page is about without engaging in keyword stuffing.

Show up with your Business Profile on Google when people look for you on Search & Maps. Start managing your Business Profile on Google today and connect with customers. Enable business messaging. Stand out on Google. Show up when it matters.

“Off–Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

The term “schema” refers to the organization of data as a blueprint of how the database is constructed (divided into database tables in the case of relational databases). The formal definition of a database schema is a set of formulas (sentences) called integrity constraints imposed on a database.

Examples of Structured Data by Schema would include: Person, Product, Event, Organization, Book, Recipe, Movie, Review, etc.

A high authority site is simply a trusted source of information. They are considered much more desirable to link to than a potentially spammy or low authority website. Many factors that contribute to site authority, two of which are page and domain authority.